Why the career page matters more than you think

In an era where candidates have access to information about any company at a click away, the career page is no longer a simple application form. It is a showcase of the organizational culture, a statement of intent and, often, the decisive factor that determines a top candidate to apply or move on.

The figures are eloquent. According to a LinkedIn study,72% of candidates research the company before deciding whether to apply. And according to Glassdoor,66% of candidates say that a positive experience in the application process influenced their decision to accept the offer. The career page is the first step in this experience.

In practice, many companies in Romania still use one of these problematic approaches:

  • No career page- candidates are directed to external platforms (BestJobs, eJobs) without having contact with the company brand
  • A simple page with a list of jobs- functional, but without personality and without information to inspire the candidates
  • A static page made by the agency- beautiful at launch, but impossible to update without technical support and additional costs

Treegarden ofera o a patra optiune: a Career Page Builder integrated in ATS, which allows the creation of a professional career page, personalized with the company's brand, which can be updated at any time by the HR team, at no additional cost and without the need for technical knowledge.

Career Page Builder: functionalitati complete

Treegarden's Career Page Builder is a visual tool that allows you to build a complete career page step by step. You don't need programming or design knowledge - everything is done through the graphic interface, with real-time preview.

Complete branding: logo, colors and typography

Upload the company logo and the main banner. Set the primary and secondary colors of the brand - these are automatically applied to buttons, links and accent elements. Choose from several typography options to maintain consistency with the company's other materials. The result is a page that looks like a natural extension of your corporate website, not like a generic form.

Customizable content sections

Build the page from modular blocks: "About the company" section with a description of the mission and vision, "Benefits" with the advantages offered to employees, "Team" with presentations of departments or colleagues, "Testimonials" with quotes from current employees, and "Social media links" for the online presence. Each section can be activated, deactivated or reordered according to preferences.

All settings are applied in real time - change a color, and the preview is updated instantly. This WYSIWYG (What You See Is What You Get) approach eliminates unpleasant surprises when publishing.

Visual customization: how to reflect the company brand

An effective career page is not only informative - it is a brand experience. The candidate must feel that they are on a website of your company, not on a generic form. Here are the visual elements you can customize in Treegarden:

Logo si banner

The company logo appears in the header of the career page. The main banner (hero image) is the visual impact area at the top of the page. You can use a photo of the team, an image of the office, or a graphic design that reflects the visual identity of the company. The recommended format is 1920x600px for the banner and transparent PNG for the logo.

Culori de brand

Set the primary color (used for buttons and accents) and secondary color (used for background and support elements). Treegarden automatically applies these colors to the entire page, including the application form, ensuring visual consistency.

Stilul butoanelor

Choose the style of the action buttons ("Apply now", "See details"): rounded or straight corners, solid or outline, with or without shadow. This granularity may seem like a detail, but it contributes significantly to consistency with the rest of the company's materials.

Branding advice

It uses exactly the same hex colors as on the corporate website. If your site uses #2563EB as primary blue, set the same code in Career Page Builder. Visual consistency between the main site and the careers page increases candidate trust by up to 40%, according to UX studies.

What content to include in the career page

The design attracts attention, but the content convinces. An effective career page must answer the questions candidates have before applying. Here are the essential sections and what to include in each:

Despre companie

Do not copy the text from "About us" on the corporate website. The career page has a different audience - candidates want to know what it's like to work at the company, not how many branches you have. Focus on: the company's mission in human terms, the values ​​that guide daily decisions, the projects the teams are working on, and the vision for the future.

Benefits and advantages

It specifically lists the benefits: flexible schedule, remote/hybrid work, additional vacation days, professional development budget, private medical subscription, meal vouchers, team buildings. Be specific - "nice working environment" says nothing, but "annual budget of 2,000 EUR for conferences and courses" does.

Testimonials from employees

Nothing convinces better than the authentic voices of current colleagues. Include short quotes (2-3 sentences) from employees in different departments, with their name, role and, if possible, their photo. Authenticity is the key - avoid texts that are too "corporate" or too perfect.

Link-uri social media

Connect company profiles to LinkedIn, Facebook, Instagram or other relevant platforms. Candidates will want to explore further - give them direct access to your online presence.

The application form: simple, fast, efficient

The application form is the critical moment - the point where the candidate actually decides to apply or drop out. Studies show that60% of candidates abandon the application process if the form is too long or too complicated. With Treegarden, you have complete control over your form.

Customizable application form

Decide which fields to show the form: name and email are mandatory, but you can add or remove fields such as phone, LinkedIn link, cover letter, URL portfolio, or custom questions. CV upload is natively integrated - candidates can upload PDF, DOC or DOCX. The shorter the form, the higher the completion rate.

The golden rule for application forms:only ask for the information you need at this stage. Do not ask for the full address, CNP or references in the initial form - these can be requested later, after the candidate advances in the process. A form with 3-5 fields has a 50% higher completion rate than one with 10+ fields.

GDPR and consent

Treegarden automatically includes a GDPR consent checkbox in the application form. Candidates give their explicit consent to the processing of personal data before sending the application. The consent text is customizable, and the cookie consent is automatically managed on the careers page. Your company is GDPR compliant from day one.

SEO and personalized URL: let the candidates find you

A beautiful career page is worth nothing if no one finds it. Treegarden offers integrated SEO optimization tools to ensure your page appears in search results when candidates search for opportunities at your company.

URL personalizat (slug)

Instead of a generic URL with IDs and parameters, your career page can have a clean and memorable URL, for example:app.treegarden.io/careers/numecompanie. This URL can be shared on the company website, on social media, on business cards or in the email signature.

SEO fields for every job

Each job ad published on the careers page has dedicated SEO fields: meta title, meta description and customized URL slug. This information helps search engines to index and correctly display your ads in the results. A candidate searching for "React developer Bucharest" on Google can reach your ad directly.

Schema markup automat

Treegarden automatically generates JobPosting Schema.org markup for each ad. This structured data markup helps Google display the job information directly in the search results (title, company, location, contract type), increasing visibility and the click rate.

Career Page Builder vs. page from scratch: what it's worth

Let's compare the three main approaches to creating a career page:

Option 1: Page built from scratch (agency or internal)

  • Cost: 2.000 - 10.000 EUR (design + dezvoltare)
  • Implementation time: 4-8 weeks
  • Updates: requires technical support for each change
  • Integrare ATS: trebuie construita custom (cost suplimentar)
  • Advantage: maximum flexibility in design
  • Disadvantage: high cost, agency dependency, continuous maintenance

Optiunea 2: Platforma dedicata career pages (Teamtailor, SmartRecruiters etc.)

  • Cost: 200 - 500 EUR/month (subscription separate from ATS)
  • Implementation time: 1-2 weeks
  • Actualizari: interfata vizuala, fara cod
  • Integrare ATS: partiala (necesita configurare API)
  • Avantaj: calitate vizuala buna, template-uri profesionale
  • Disadvantage: additional monthly cost, fragmented integration with ATS

Option 3: Career Page Builder integrated in ATS (Treegarden)

  • Cost: included in the ATS subscription (no additional cost)
  • Implementation time: under 2 hours
  • Updates: the visual interface, at any time, by the HR team
  • ATS integration: native (applications arrive directly in the pipeline)
  • Avantaj: zero cost suplimentar, integrare perfecta, actualizare instantanea
  • Disadvantage: more limited design flexibility than a custom page

Recomanarea noastra

For 90% of companies in Romania, the Career Page Builder integrated in ATS is the best option. It offers enough customization to reflect the company's brand, the integration with the ATS is native (no fragile synchronizations), and the additional cost is zero. The investment in a custom page of 5,000+ EUR is justified only for companies with very specific design requirements or with a very strong brand.

Elements of a career page that converts

Based on the analysis of hundreds of career pages and conversion data, here are the elements that make the difference between a page that attracts candidates and one that loses them:

1. Hero section with visual impact- an image or a short video that captures the atmosphere in the company. Avoid generic stock images - use real team or office photos.

2. Clear value proposition- in 2-3 sentences, say why someone would want to work at your company. Not "we are market leaders", but "we build products used by 2 million people and give you the freedom to experiment".

3. Visible list of open jobs- candidates come to the career page with one goal: to see what positions are available. The jobs must be visible without scroll or with at most one scroll. Filters by department, location and type of contract are essential.

4. Concrete and specific benefits- not "flexible schedule" but "on Fridays we work from home". Not "competitive salary" but "we review salaries twice a year based on performance and the market".

5. Testimoniale autentice- 2-3 quotes from real employees, with name and role. Diversity of departments and seniority to cover different types of candidates.

6. Transparent application process- explain in 3-4 steps what happens after application. "1. We evaluate the CV in 48 hours. 2. Telephone interview of 20 minutes. 3. Technical interview with the team. 4. The offer." Candidates appreciate predictability.

7. Call-to-action clar- a visible "Apply now" button, with strong contrast, strategically positioned. Do not force the candidate to look for how to apply.

The career page is not a project to be done once and forgotten. It is a living tool that must be updated regularly with new jobs, fresh testimonials and current information about the company. With Treegarden Career Page Builder, these updates are a click away - no agency, no code, no additional costs.

The investment in a professional career page returns multiplied: better, more and more motivated candidates. In a market where talent has options, your career page is the first argument you make. Make sure it's a compelling one.