Copywriter Job Description Template (Free, 2026)

Job Title: Copywriter [Junior / Mid-Level / Senior / Copy Lead] Department: Marketing / Creative / Content Location: [City, State] / Remote / Hybrid Reports To: Content Marketing Manager / Creative Director / VP of Marketing Employment Type: Full-Time About [Company Name] [Company Name] is a [industry] company based in [City, State]. Our brand voice is [describe voice: conversational and direct / authoritative and expert / bold and irreverent / warm and approachable]. We communicate with [describe audience: B2B decision-makers / consumers in the [X] market / professionals in [industry]]. Writing is central to how we build trust, generate leads, and convert customers, and we are looking for a copywriter who treats every word as a tool. About the Role We are hiring a Copywriter to create compelling, conversion-focused copy across our marketing channels including landing pages, email campaigns, paid ads, product descriptions, and sales materials. The ideal candidate is a versatile writer who can adapt their voice to match our brand, thinks strategically about the customer journey, and brings a portfolio that demonstrates results. You are comfortable with ambiguity, skilled at interpreting briefs, and committed to meeting every deadline with great work. Key Responsibilities - Write conversion-focused copy for landing pages, website pages, homepages, product pages, and feature announcements - Develop email marketing copy for acquisition campaigns, onboarding sequences, promotional sends, and transactional messages - Create ad copy for paid search (Google Ads), paid social (Meta, LinkedIn, TikTok), and display campaigns across various audience segments - Write long-form content including blog posts, whitepapers, case studies, and ebooks in collaboration with the SEO and content teams - Develop sales collateral including pitch decks, one-pagers, battle cards, and proposal templates in collaboration with the sales team - Maintain and evolve the brand voice guide, ensuring consistency across all written touchpoints including customer support scripts and product in-app copy - Participate in campaign concepting sessions to generate headline ideas, messaging frameworks, and positioning angles - Conduct interviews with customers, subject matter experts, and internal stakeholders to gather insights and quotes for content - Review and edit copy produced by other team members, agencies, and AI drafts to ensure brand voice adherence and quality - Collaborate with the design and SEO teams to produce copy that performs in search and converts when paired with visual design Required Qualifications - Bachelor's degree in Communications, Journalism, English, Marketing, or a related field (or equivalent demonstrated writing ability) - 3+ years of professional copywriting experience for a brand, agency, or SaaS company - Portfolio demonstrating high-quality copy across multiple formats and channels - Proven ability to write for multiple audiences and adapt tone without losing brand consistency - Strong understanding of conversion copywriting principles (AIDA, PAS, jobs-to-be-done messaging frameworks) - Experience with A/B testing copy variations and using performance data to improve results - Excellent self-editing skills and familiarity with AP style or your team's style guide Nice to Have - Experience with SEO copywriting including keyword integration and search intent optimization - Familiarity with marketing automation platforms (HubSpot, Klaviyo, or Marketo) and email sequencing - Background in UX writing or product copy for SaaS interfaces - Exposure to B2B copywriting and account-based marketing messaging What We Offer - Competitive salary between $50,000 and $95,000 depending on experience - Comprehensive health, dental, and vision insurance - 401(k) with company match - Remote or hybrid work flexibility - Annual writing conference and professional development budget - Creative autonomy to develop brand voice and test new messaging approaches Salary Range: $50,000 to $95,000 per year (US, 2026)