Digital Marketing Manager Job Description Template (Free, 2026)

Job Title: Digital Marketing Manager [Growth / Brand / Performance] Department: Marketing Location: [City, State] / Remote / Hybrid Reports To: VP of Marketing / CMO / Head of Growth Employment Type: Full-Time About [Company Name] [Company Name] is a [industry] company based in [City, State]. We serve [customer type] and generate [X] in annual revenue. Our marketing team is responsible for driving [X] in pipeline and [X] in direct revenue monthly. We invest in paid media, organic content, and lifecycle marketing to grow our customer base, and we need a Digital Marketing Manager to own and scale these efforts. About the Role We are looking for a results-driven Digital Marketing Manager to lead our digital marketing programs across paid, owned, and earned channels. You will manage our marketing budget, own channel strategy and execution, analyze performance data, and work with designers, content writers, and external agencies to deliver campaigns that generate qualified leads and revenue. The ideal candidate is equally comfortable building strategy decks for the CMO and pulling data from Google Analytics on a Tuesday morning. Key Responsibilities - Own and execute digital marketing strategy across paid search (Google Ads), paid social (Meta, LinkedIn, TikTok), SEO, email, and content marketing - Manage the digital marketing budget of $[X] per month, allocating spend across channels to maximize blended CAC and ROAS - Plan, launch, and optimize campaigns from brief through creative review, launch, A/B testing, and performance reporting - Oversee marketing automation workflows in [HubSpot / Marketo / Klaviyo] including lead nurture sequences, lifecycle emails, and behavioral triggers - Collaborate with the content and design teams to develop landing pages, ad creative, email templates, and blog content aligned with campaign goals - Track, analyze, and report on KPIs including CAC, LTV, ROAS, conversion rate, MQL volume, and organic traffic growth - Manage relationships with digital marketing agencies, freelancers, and technology vendors - Conduct audience and keyword research to identify new acquisition channels, content opportunities, and targeting strategies - Coordinate with the sales team to ensure marketing-qualified lead handoff, pipeline contribution tracking, and feedback loops - Stay current with platform algorithm changes, iOS tracking limitations, and emerging channels to keep our strategy ahead of competitors Required Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field - 4+ years of digital marketing experience with hands-on channel management - Demonstrated experience managing paid media budgets of $50,000+ per month with measurable ROAS - Proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4 - Experience with marketing automation platforms (HubSpot, Marketo, Klaviyo, or similar) - Strong analytical skills with ability to build performance reports and derive actionable insights - Excellent project management and cross-functional collaboration skills Nice to Have - Google Ads certification, Meta Blueprint certification, or HubSpot certification - Experience with Salesforce or HubSpot CRM and attribution modeling - Background in B2B SaaS or e-commerce digital marketing - Proficiency with Looker Studio, Tableau, or similar data visualization tools What We Offer - Competitive salary between $65,000 and $120,000 depending on experience - Comprehensive health, dental, and vision insurance - 401(k) with company match - Remote or hybrid work flexibility - Annual marketing conference and professional development budget - Equity or performance bonus for senior-level candidates Salary Range: $65,000 to $120,000 per year (US, 2026)