SEO Specialist Job Description Template (Free, 2026)

Job Title: SEO Specialist [Junior / Mid-Level / Senior] Department: Marketing / Growth Location: [City, State] / Remote / Hybrid Reports To: Digital Marketing Manager / Head of Growth / VP of Marketing Employment Type: Full-Time About [Company Name] [Company Name] is a [industry] company based in [City, State]. Our website currently ranks for [X] keywords and receives [X] monthly organic visits. Organic search is a critical acquisition channel for us, and we need an SEO Specialist who can accelerate our ranking growth through a combination of technical optimization, content strategy, and link building. About the Role We are hiring an SEO Specialist to own our organic search strategy and execution. You will conduct keyword research, optimize on-page content, resolve technical SEO issues, and build the backlink profile needed to rank competitively in our space. You will work closely with our content writers, developers, and digital marketing manager to ensure SEO best practices are embedded in every piece of content we publish and every feature we ship. Key Responsibilities - Conduct comprehensive keyword research to identify high-value, high-intent keywords and map them to pages across the site and content calendar - Audit and optimize on-page SEO elements including title tags, meta descriptions, heading structure, image alt text, internal linking, and content quality - Perform regular technical SEO audits using tools such as Screaming Frog, Ahrefs, or Semrush to identify and resolve crawlability, indexation, and Core Web Vitals issues - Develop and execute a link-building strategy through digital PR, guest posting, resource page outreach, and broken link building - Monitor organic performance in Google Search Console and Google Analytics 4, producing weekly and monthly reports on rankings, traffic, and conversion trends - Collaborate with content writers to brief, review, and optimize blog posts, landing pages, and resource guides for target keywords - Implement and maintain structured data (schema markup) to improve rich snippet eligibility for product, FAQ, breadcrumb, and review content - Identify and pursue opportunities to expand into new topic clusters and build topical authority in [industry] subject areas - Coordinate with the development team to implement technical SEO recommendations promptly and verify changes after deployment - Track and analyze competitor SEO strategies, identifying keyword gaps, content opportunities, and backlink sources to target Required Qualifications - 2+ years of SEO experience with a demonstrable track record of organic ranking improvements - Proficiency in Google Search Console, Google Analytics 4, Ahrefs or SEMrush, and Screaming Frog - Strong understanding of on-page, off-page, and technical SEO best practices - Ability to conduct keyword research and develop content briefs that writers can execute effectively - Familiarity with HTML, CSS, and JavaScript sufficient to diagnose technical SEO issues - Strong written communication skills for outreach emails and SEO content recommendations - Analytical mindset with ability to interpret data and prioritize work by expected impact Nice to Have - Experience with WordPress, Webflow, or Shopify CMS SEO configuration - Background in link building outreach with a network of relevant publishers - Familiarity with schema markup implementation and rich result testing - Experience with international or multilingual SEO (hreflang, subdomain vs. subdirectory strategy) What We Offer - Competitive salary between $50,000 and $95,000 depending on experience - Comprehensive health, dental, and vision insurance - 401(k) with company match - Remote or hybrid work flexibility - Access to premium SEO tools (Ahrefs, SEMrush) and training budget - Visible impact on a growing organic channel with clear performance metrics Salary Range: $50,000 to $95,000 per year (US, 2026)