Social Media Manager Job Description Template (Free, 2026)

Job Title: Social Media Manager [Brand / Community / Content] Department: Marketing Location: [City, State] / Remote / Hybrid Reports To: Digital Marketing Manager / Marketing Director / CMO Employment Type: Full-Time About [Company Name] [Company Name] is a [industry] company based in [City, State]. Our social media presence spans [list platforms] with a combined following of [X]. Social is a key channel for brand awareness, community building, and customer acquisition. We need a creative and data-driven Social Media Manager who can build a consistent brand voice, grow our audience, and turn followers into customers. About the Role We are looking for a Social Media Manager to lead our social media presence across all platforms. You will own the content calendar, write and produce engaging posts, manage community interactions, report on performance, and identify opportunities to expand our reach organically and through partnerships. The ideal candidate is a natural storyteller with a sharp understanding of platform algorithms and audience behavior. Key Responsibilities - Develop and maintain a monthly content calendar across [Instagram, LinkedIn, TikTok, Facebook, X, YouTube Shorts] aligned with marketing campaigns and brand priorities - Write, design, and produce platform-native content including static posts, carousels, Reels, Stories, short-form video scripts, and long-form LinkedIn articles - Manage daily community engagement: respond to comments, DMs, brand mentions, and user-generated content within [X] hours - Plan and execute influencer and creator partnership campaigns, including sourcing, outreach, briefing, content review, and performance tracking - Coordinate with the design team to produce branded visual assets and with the video team to produce social-first video content - Monitor social media trends, platform algorithm changes, and competitor activity to identify content opportunities and keep our strategy current - Report weekly and monthly on key metrics including follower growth, engagement rate, reach, impressions, link clicks, and social-attributed conversions - Support paid social advertising campaigns by providing organic insights, top-performing creative, and audience data to the paid media team - Manage social listening using tools such as Brandwatch, Mention, or Sprout Social to monitor brand sentiment and flag customer service issues - Identify and develop creative brand moments including product launches, cultural calendar events, trending audio, and real-time response opportunities Required Qualifications - 3+ years of social media management experience for a brand, agency, or media company - Portfolio of social media accounts managed with demonstrated follower growth and engagement results - Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, or Later) - Strong copywriting skills with the ability to adapt tone and voice across platforms and audiences - Experience with basic design tools (Canva, Adobe Express, or Figma) to produce on-brand graphics - Solid understanding of analytics across Instagram, LinkedIn, TikTok, and Meta Business Suite - Ability to manage multiple content streams simultaneously and hit publishing deadlines consistently Nice to Have - Experience with short-form video production including scripting, filming, and editing using CapCut or Adobe Premiere Rush - Background in influencer marketing including contract management and performance tracking - Experience with social commerce features (Instagram Shopping, TikTok Shop) - Basic photography or videography skills for in-office or event content capture What We Offer - Competitive salary between $48,000 and $90,000 depending on experience - Comprehensive health, dental, and vision insurance - 401(k) with company match - Remote or hybrid work flexibility - Access to premium social tools (Sprout Social, Canva Pro, Brandwatch) - Creative freedom to develop the brand voice and test new content formats Salary Range: $48,000 to $90,000 per year (US, 2026)