Content Strategist Job Description Template (Free, 2026)

Job Title: Content Strategist [Mid-Level / Senior / Lead] Department: Marketing / Content Location: [City, State] / Remote / Hybrid Reports To: Head of Content / VP of Marketing / CMO Employment Type: Full-Time About [Company Name] [Company Name] is a [B2B SaaS / media / e-commerce / professional services] company serving [target audience]. Content is a primary growth driver, and we are investing significantly in building a world-class content program to reach [X] monthly organic visitors by [year]. About the Role We are seeking a Content Strategist to own the strategy, production, and performance of our content program across [channels: blog/SEO, email, social, video, sales enablement — specify]. You will define our editorial direction, manage a team of [X] writers and freelancers, oversee the SEO roadmap, and ensure content consistently drives traffic, pipeline, and brand authority. This role requires equal parts creative leadership and data-driven thinking. Key Responsibilities • Develop and own the multi-channel content strategy aligned to business goals and audience needs • Build and maintain a 12-month editorial calendar across all content formats and channels • Lead keyword research and topical authority strategy using [Ahrefs / Semrush / Clearscope — specify] • Manage and brief a team of [X] in-house writers and [X] freelance contributors • Oversee content production workflow from brief to publish, ensuring quality and on-time delivery • Optimize existing content for organic search performance, user intent, and conversion • Develop sales enablement content including case studies, one-pagers, battle cards, and pitch decks • Partner with demand gen on content distribution: email, social, paid amplification • Track and report on content KPIs: organic sessions, keyword rankings, content-attributed pipeline, and engagement metrics • Own the content style guide and brand voice documentation Required Qualifications • 4+ years in content strategy, content marketing, or editorial management • Demonstrated results: organic traffic growth, keyword ranking improvements, or content-attributed pipeline • Strong SEO knowledge: keyword strategy, content clustering, internal linking, and on-page optimization • Experience managing writers and freelancers with consistent quality output • Proficiency in [Ahrefs / Semrush] and Google Search Console • Excellent writing and editing skills; ability to adapt tone across B2B and technical topics Nice to Have • Experience with programmatic SEO or large-scale content operations (100+ articles/month) • Video script writing or podcast content strategy experience • Familiarity with content personalization tools (Mutiny, Clearbit, etc.) • Background in [your specific industry vertical] What We Offer • Salary: $65,000 – $115,000/year (see benchmarks below) • Health, dental, and vision insurance • Flexible PTO and [X] paid holidays • Content tools and conference budget: $[X]/year • Remote-friendly / hybrid schedule • Stock options / equity (if applicable) • Opportunity to build and lead a growing content team Salary Range: $65,000 – $115,000/year (US, 2026 benchmark; exact offer based on experience and scope) [Company Name] is an equal opportunity employer committed to building a diverse and inclusive team.