PR Specialist Job Description Template (Free, 2026)

Job Title: PR Specialist [Junior / Mid-Level / Senior] Department: Marketing / Communications Location: [City, State] / Remote / Hybrid Reports To: Head of Communications / VP Marketing / CMO Employment Type: Full-Time About [Company Name] [Company Name] is a [stage] company in the [industry] sector. We have growing brand recognition in [target markets] and a strong pipeline of newsworthy announcements including [product launches, funding, partnerships, executive moves — specify]. Our PR function is central to building credibility and market presence. About the Role We are looking for a PR Specialist to own proactive media relations, press release execution, and media monitoring for [Company Name]. You will build and maintain relationships with journalists in [trade press / business media / tech press — specify], develop compelling story angles from company news, support executive communications, and track and report coverage metrics. This role requires strong writing, a genuine interest in media relationships, and the ability to operate under tight deadlines. Key Responsibilities • Develop and execute proactive PR campaigns to secure coverage in target publications: [list key outlets] • Write and distribute press releases, media advisories, and company announcements • Build and maintain a targeted media list of [X] journalists and editors in [verticals] • Pitch story ideas proactively to journalists; manage inbound media inquiries • Prepare executives and spokespersons for media interviews including briefing documents and talking points • Monitor daily media coverage using [Cision / Meltwater / Muck Rack — specify] and compile weekly coverage reports • Manage the PR editorial calendar aligned with product launches, events, and company milestones • Support thought leadership programs: identify speaking opportunities, draft byline articles, manage award submissions • Coordinate with legal and leadership on reactive media situations and crisis communications • Track PR KPIs: share of voice, tier-1 placements, coverage volume, and media sentiment Required Qualifications • 3+ years of PR experience in [tech / B2B / consumer — specify] either in-house or at an agency • Demonstrated media relationships with journalists in [target verticals or publications] • Excellent writing skills: press releases, pitches, bylines, and briefing documents • Proficiency with PR platforms: [Cision / Meltwater / Muck Rack / Prowly — specify] • Ability to manage multiple story pitches and deadlines simultaneously without quality loss • Strong judgment for identifying newsworthy angles and media-ready story framing Nice to Have • Experience in crisis communications and media relations under pressure • Existing relationships with [specific journalists or publications relevant to your sector] • Podcast pitching or broadcast media experience • Background in journalism — strong candidates often come from editorial roles What We Offer • Salary: $55,000 – $95,000/year (see benchmarks below) • Health, dental, and vision insurance • Flexible PTO and [X] paid holidays • PR tools and industry event access • Remote-friendly / hybrid environment • Opportunity to build a PR function with real news velocity Salary Range: $55,000 – $95,000/year (US, 2026 benchmark; exact offer based on experience and scope) [Company Name] is an equal opportunity employer committed to building a diverse and inclusive team.