Product Marketing Manager Job Description Template (Free, 2026)

Job Title: Product Marketing Manager [Mid-Level / Senior / Principal] Department: Marketing / Product Marketing Location: [City, State] / Remote / Hybrid Reports To: VP of Marketing / CMO / VP of Product Employment Type: Full-Time About [Company Name] [Company Name] is a [B2B SaaS / enterprise software / platform] company serving [target audience] in the [industry] space. We have [X] customers, [$X] ARR, and are [growing rapidly / preparing for enterprise expansion / launching new product lines]. Product marketing is a strategic function here — not a support function. About the Role We are looking for a Product Marketing Manager to own the go-to-market strategy for [product / product line / segment]. You will develop positioning and messaging, drive product launches, build sales enablement content, track competitive intelligence, and partner closely with product, sales, and customer success. This role requires deep empathy for customers, a talent for translating technical capabilities into business value, and the strategic acumen to influence product direction. Key Responsibilities • Own positioning, messaging, and value proposition for [product / segment] across all buyer personas • Lead go-to-market planning and execution for [X] product launches per year • Develop and maintain core sales enablement content: battle cards, competitive decks, demo scripts, product one-pagers, and ROI calculators • Run customer and prospect research (win/loss analysis, buyer interviews, survey programs) to inform positioning • Own competitive intelligence: track competitors, maintain battle cards, and brief sales on key competitive situations • Partner with product management on roadmap input based on market and customer insights • Develop pricing and packaging recommendations in partnership with finance and product leadership • Create and deliver PMM-led training for sales, CS, and partner teams on new product releases • Measure PMM impact: track win rates, new feature adoption, sales cycle length, and pipeline influenced by PMM programs • Define ICP and buyer persona documentation used across marketing and sales Required Qualifications • 4+ years of product marketing experience in B2B SaaS or enterprise software • Demonstrated ability to own full product launches from strategy through sales enablement • Strong written communication skills: the ability to distill complex technical features into clear, compelling messaging • Experience conducting win/loss analysis and translating insights into actionable positioning changes • Comfortable presenting to executives and building cross-functional alignment without direct authority • Familiarity with positioning frameworks (Jobs-to-be-Done, Competing Against Luck, Obviously Awesome) Nice to Have • Experience in [your specific vertical or market segment] • Background in sales or customer success that informs PMM work • Pricing and packaging experience including packaging redesigns • Experience building a PMM function from scratch What We Offer • Salary: $100,000 – $165,000/year (see benchmarks below) • Health, dental, and vision insurance • Flexible PTO and [X] paid holidays • Annual PMM conference and learning budget: $[X] • Remote-first / hybrid environment • Equity / stock options • Direct partnership with product and executive leadership Salary Range: $100,000 – $165,000/year (US, 2026 benchmark; exact offer based on experience and scope) [Company Name] is an equal opportunity employer committed to building a diverse and inclusive team.