Sales Representative Job Description Template (Free, 2026)

Copy-ready Sales Representative JD. Customize in seconds and post directly to your ATS.

Job Title

Sales Representative

Company Overview

[Company Name] is a [brief description — e.g., fast-growing SaaS company / regional distributor / professional services firm] headquartered in [City, State]. We serve [target customer segment] and are expanding our sales team to support strong market demand.

About the Role

We are looking for a driven, coachable Sales Representative to join our revenue team. You will own the full sales cycle from prospecting through close, manage a territory of [geographic region / named accounts / SMB segment], and consistently achieve quota. This role reports to the [Sales Manager / VP of Sales] and offers a clear path to Senior Rep or Account Executive within 12–18 months.

Key Responsibilities

Prospect and qualify new leads through cold outreach, referrals, LinkedIn, and inbound marketing leads
Conduct discovery calls to understand prospect pain points and align solutions to their needs
Deliver compelling product demonstrations and tailored proposals to decision-makers
Manage a pipeline of 40–60 active opportunities in [CRM: Salesforce / HubSpot / Pipedrive]
Negotiate pricing and contract terms in accordance with company guidelines
Close deals and consistently meet or exceed monthly and quarterly revenue quotas
Maintain accurate, up-to-date records of all sales activity, forecasts, and customer interactions in CRM
Collaborate with marketing on campaign feedback and with customer success on handoffs
Attend industry events and trade shows to generate net-new pipeline
Continuously develop product knowledge and competitive positioning skills

Required Qualifications

1–3 years of B2B sales experience with demonstrated quota attainment
Experience with a CRM platform (Salesforce, HubSpot, or equivalent)
Strong communication skills — written, verbal, and presentation
Comfortable with high-volume outbound prospecting (email, phone, social)
Ability to manage multiple deals at different stages simultaneously
Self-motivated with a competitive drive and resilience to handle rejection

Nice to Have

Experience selling [SaaS / professional services / industry-specific product]
Familiarity with sales engagement tools (Outreach, Salesloft, Apollo)
Experience with consultative or solution-based selling methodologies (MEDDIC, SPIN, Challenger)
Prior experience in [industry vertical] markets

What We Offer

Base salary: $55,000–$70,000 + uncapped commission (OTE $85,000–$110,000)
Comprehensive health, dental, and vision insurance
401(k) with company match and paid time off
Structured onboarding, ongoing sales training, and a clear promotion path
Remote-friendly / hybrid work environment with [office location] HQ

Salary Range

$55,000–$100,000 base + commission (US 2026 benchmark; OTE typically $85,000–$150,000+)

How to customize this Sales Representative job description

This template covers the most common Sales Representative role structure, but every company's sales motion is different. Here is how to adapt it effectively:

Specify your sales cycle length and deal size. Mention whether reps will sell transactional ($1K–$10K, 1-week cycles) or enterprise ($50K+, 3-6 month cycles). This sets realistic expectations and attracts candidates with matching experience.
Clarify inbound vs. outbound split. If marketing generates 70% of leads, say so. If reps are 100% hunters, make that explicit. Top performers care deeply about this distinction before applying.
Name your CRM and key sales tools. Replace the generic [CRM] placeholder with your actual stack. Candidates with direct tool experience ramp 30–40% faster.
Add territory or vertical specifics. Geographic territory reps should see region boundaries. Vertical-focused reps should see which industries they will focus on (e.g., healthcare, fintech, manufacturing).
Update the OTE math. Describe how the commission plan works — is it a flat percentage of ARR? Tiered accelerators above quota? A draw against commission? Transparency here is the single biggest lever for application volume.

Sales Representative salary range in 2026 (US)

Compensation for Sales Representatives varies by experience level, industry, and company stage. The figures below reflect US market data for 2026, including base salary. OTE (on-target earnings with commission at 100% quota) is typically 40–80% above base.

Level	Base Salary Range	Typical OTE	Experience
Junior / SDR	$40,000 – $55,000 + commission	$55,000 – $85,000	0–2 years
Mid-Level	$55,000 – $75,000 + commission	$85,000 – $120,000	3–6 years
Senior / Enterprise	$75,000 – $100,000 + commission	$120,000 – $160,000+	7+ years

Note: SaaS and technology sector roles typically pay 20–30% above these ranges. Financial services and medical device sales often include higher variable components.

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Set pipeline stages

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Frequently asked questions

What should a Sales Representative job description include?

A strong Sales Representative job description should include: a clear summary of the role and its place in the sales organization, specific responsibilities such as prospecting, qualifying leads, running product demos, managing a pipeline in a CRM, negotiating contracts, and closing deals. It should list required qualifications (typically 1-3 years of B2B sales experience, comfort with cold outreach, and proficiency in a CRM like Salesforce or HubSpot), along with nice-to-have skills such as industry-specific knowledge. Compensation transparency is critical — include the base salary range and OTE (on-target earnings). Also mention the type of sales cycle (transactional vs. enterprise), the product type (SaaS, physical goods, services), and any remote or travel requirements.

What's the average Sales Representative salary in the US in 2026?

In 2026, the average Sales Representative salary in the United States ranges significantly based on experience and industry. Junior reps (0-2 years) typically earn $40,000–$55,000 base plus commission, bringing total OTE to $55,000–$80,000. Mid-level reps (3-6 years) earn $55,000–$75,000 base with OTE of $85,000–$120,000. Senior or enterprise reps (7+ years) command $75,000–$100,000 base with OTE exceeding $150,000. SaaS and tech sales roles typically pay 20-30% above these benchmarks. Commission structures vary widely — quota-carrying reps in SaaS often target 10-20% of annual contract value as variable compensation.

How do I write a Sales Representative job description that attracts top candidates?

To attract top sales talent, lead with what makes the opportunity compelling: the product's market traction, the size of the addressable market, and the earning potential. Be specific about the sales cycle length, average deal size, and existing pipeline support. Top performers avoid roles where they have to hunt with no marketing support, so mention SDR support or inbound lead volume if available. Use active language and quantify expectations — '30 outbound calls/day' is more credible than 'strong work ethic.' Post the salary range including OTE; research consistently shows transparent compensation attracts 40% more applicants. Finally, describe the team culture and career trajectory — where do top reps go after 18-24 months in this role?

Can I use this template in my ATS?

Yes — this template is designed to be pasted directly into any applicant tracking system. In Treegarden, you can copy the job description text, open the job creation wizard, paste it into the description field, and the platform will auto-populate relevant fields using AI. You can then set your pipeline stages (Applied, Phone Screen, Demo, Proposal, Offer), configure auto-reject rules for unqualified applicants, and publish to multiple job boards including LinkedIn, Indeed, and Glassdoor — all from one screen. The entire process takes under 5 minutes from paste to live posting.

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