The single principle of salary negotiation
Both sides of a salary negotiation tend to assume the other side is adversarial. They almost never are. The candidate wants the role; the recruiter wants the candidate. Negotiation is the process of finding a number both sides can sign with full conviction. Anything else — aggressive anchors, walkouts, theatrical pauses — is theatre at best and damaging at worst.
Candidates: how to ask without burning the offer
- Anchor with one specific number. “I'm looking for closer to $145k” is far stronger than “I was hoping for more.” Vagueness invites a vague counter.
- Lead with enthusiasm, not the ask. Open by reaffirming you want the role. The negotiation is about price, not about whether you're committed.
- Use one strongest reason — not all five. “Market data + competing offer + seniority of the role + I'm taking a pay cut + my unique value” reads as a wishlist. Pick the one that's most defensible and lead with it.
- Open the door to other levers. Sign-on, equity, faster review — the recruiter may be capped on base but flexible on package. Saying “I'm open to how we get there” protects the relationship even if base is fixed.
Know your floor — and never share it. Decide privately the number below which you'd walk. Negotiate from your target, not your floor. The floor is for your decision, not the recruiter's.
Recruiters: how to respond to a counter without losing the candidate
- Don't react in the moment. “Let me look at this and come back to you” is always the right first response. Even if you have approval, taking 4 hours feels considered.
- Acknowledge before you counter. Thank the candidate for raising it directly. Most candidates expect a defensive recruiter; an appreciative one resets the dynamic.
- Counter with one specific number, not a range. “The most we can do is $X” is honest and ends the back-and-forth quickly. Open ranges keep the negotiation open.
- Move levers, not just base. If base is capped, accelerated equity vest, larger sign-on, or a 6-month review with a clear comp checkpoint can close the gap.