Brand Manager Job Description Template (Free, 2026)

Job Title: Brand Manager [Mid-Level / Senior / Lead] Department: Marketing Location: [City, State] / Remote / Hybrid Reports To: VP of Marketing / CMO Employment Type: Full-Time About [Company Name] [Company Name] is a [stage] company in the [industry] sector, known for [key differentiator]. We serve [target audience] across [channels/markets]. Our brand is central to how we compete and grow. About the Role We are looking for a Brand Manager to own and evolve [Company Name]'s brand identity across all customer touchpoints. You will define brand guidelines, ensure consistency in every campaign and communication, manage agency partners, and track brand health metrics. This role collaborates closely with product, marketing, and leadership to make brand a competitive advantage. Key Responsibilities • Own and maintain brand guidelines covering visual identity, tone of voice, messaging hierarchy, and naming conventions • Lead brand strategy for [product line / corporate brand / new market entry] • Manage relationships with creative agencies, brand studios, and freelance designers • Partner with the content and demand gen teams to ensure all campaigns align with brand positioning • Conduct quarterly brand health reviews using tracking studies, NPS, and share-of-voice data • Develop and execute brand campaigns for product launches, rebrands, and key seasonal moments • Build and maintain a brand asset library accessible to all internal stakeholders • Collaborate with HR on employer branding initiatives including career page, culture content, and recruitment marketing • Present brand performance and strategy updates to senior leadership • Monitor competitor brand positioning and identify differentiation opportunities Required Qualifications • 4+ years of brand management experience, ideally in [B2C / B2B / CPG / SaaS — specify] • Demonstrated ability to build or evolve a brand from strategy through execution • Experience managing creative agencies and freelance partners • Strong visual sensibility and ability to give clear, constructive creative direction • Proficiency with brand tracking tools and comfort interpreting brand health data • Excellent written communication and presentation skills for executive audiences Nice to Have • Experience at a high-growth startup during a rebrand or brand-build phase • Background in design or a deep understanding of typography, color systems, and layout • Familiarity with employer branding and talent attraction strategies • Experience in [your specific industry vertical] What We Offer • Salary: $75,000 – $135,000/year (see benchmarks below) • Health, dental, and vision insurance • Flexible PTO and [X] paid holidays • Annual brand and creative learning budget: $[X] • Remote-friendly / hybrid schedule • Stock options or equity participation (if applicable) • Access to industry conferences and brand forums Salary Range: $75,000 – $135,000/year (US, 2026 benchmark; exact offer based on experience and scope) [Company Name] is an equal opportunity employer committed to building a diverse and inclusive team.